Freedom Boat Club is expanding its footprint in the south of France with the opening of two additional club locations in Marseille: Port de La Pointe Rouge and Port de Servaux. This marks the first multi-territory expansion by an existing Freedom Boat Club franchisee in the EMEA region.
“This expansion represents an important moment for Freedom Boat Club in Europe,” says Arturo Gutierrez, general manager of Freedom Boat Club for the EMEA region. “This milestone underscores the growing strength of the Freedom Boat Club model in Europe. Five years after the brand entered the market, franchisees are not only establishing new territories – they are reinvesting, scaling, and expanding their networks, reaffirming the long-term value and viability of the business.”
The existing franchise, in Marseille’s Le Vieux-Port, is owned and operated by Clement Coffin. The addition of La Pointe Rouge and Port de Servaux creates a three-port network designed to offer members more variety and flexibility. Freedom Boat Club is part of Brunswick Corporation.
Port de La Pointe Rouge
Known for its relaxed seaside atmosphere and immediate access to the Calanques, La Pointe Rouge provides direct routes to stunning destinations such as La Ciotat and Sanary. With quick access to open waters, it is ideal for families and friends seeking an easy and enjoyable day on the water.
Port de Servaux
Located to the west of Marseille, Port de Servaux, offers calm surroundings, modern facilities, and access to the Côte Bleue. Members can explore the Calanques of Méjean, Ensuès-la-Redonne, and Carry-le-Rouet.
According to Freedom, the Marseille expansion highlights a broader trend of growth across Freedom Boat Club’s European system. With franchisees now actively acquiring new territories and opening satellite locations, the brand is entering a new phase of acceleration in the region.
Freedom is due to open another Sydney, Australia, location in 2026.
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