International online boat marketplace Rightboat has formed a strategic partnership with YachtOne, an AI-powered brokerage operating platform to help streamline digital workflows for boat dealers and brokers.
The collaboration aims to solve the industry-wide issue of fragmented digital operations, where websites, inventory feeds, and lead sources often sit in silos. By connecting Rightboat’s global marketplace reach with YachtOne’s tools (including brokerage websites, CRM, AI-assisted buyer engagement and deal pipeline management), the partnership hopes to create a more unified operating environment.
Whether brokers currently use Rightboat, YachtOne or neither platform, the opportunity is to help brokers move faster from online visibility to sales activity through improved lead flow and connected operations.
Turning traffic into sales
YachtOne was founded by marine industry insider Garrett Schwartz and tech expert Domagoj Lalk Vidovic.
“The industry needs simple, practical connections that help brokers get their listings seen, capture buyer demand and follow up faster,” says Ian Atkins, CEO of Rightboat. “Rightboat brings the audience and marketplace scale. YachtOne brings the operating platform. Together, we help brokers turn traffic into leads, leads into pipeline and pipeline into sales.”
Under the new arrangement:
Rightboat users gain a more connected operational layer to manage their website, lead management, engagement, and pipeline visibility.
YachtOne users gain direct connection to a growing global buyer marketplace and demand source.
New brokerages should gain access to a more unified modern brokerage stack without piecing together multiple disconnected systems.
The companies are also exploring deeper connectivity, including webhook integrations that would allow Rightboat leads to flow directly into YachtOne’s CRM and deal pipelines.
“YachtOne was built from inside the brokerage world, so we understand where brokers lose time, leads and momentum,” says Schwartz, founder of YachtOne. “Partnering with Rightboat connects our platform to a global marketplace with serious buyer reach, helping brokers move to action without stitching together five different systems.”
In 2025, Rightboat introduced its ‘Switch and Save’ campaign. The initiative provides yacht brokers with an alternative to high listing fees.
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