Ahead of releasing its official results, Princess Yachts says it has completed its operational turnaround programme ahead of plan. That was set out in detail at last year’s Cannes Yachting Festival.
“The business has begun 2026 with strong momentum, building on the progress made last year,” says Will Green, CEO. “Completing our turnaround ahead of plan and returning the business to quality profitability in 2025 was a significant milestone for Princess and has created the platform for the next phase of growth.”
The company says performance in 2026’s opening quarter has remained firmly on track across production, deliveries and financial objectives, reinforcing the positive momentum established through the previous year.
“We continue to invest in new products, facilities and capabilities while maintaining strong operational discipline across the business. Returning the business to profitability ahead of plan has given us the confidence to accelerate investments in the future product portfolio,” says Green.
New product pipeline signals next phase of growth
Princess reports strong progress now being made across several major new product programmes, including the all-new C48, F54 and X90 alongside the S74 and the recently announced Odyssey 108, which marks Princess Yachts’ return to the prestigious 30-metre+ (100ft+) yacht segment.
As part of its long-term growth strategy, Princess is investing across new product development, advanced manufacturing capabilities and facilities through a multi-year investment programme designed to support the next generation of yachts across the portfolio.
“This progress is only possible because of the commitment, skill and resilience of our people across the business, whose efforts have been instrumental in successfully delivering the turnaround and positioning Princess strongly for the future,” adds Green.
Strong order book supports forward production visibility
The first hull of the company’s all-new C48 has now emerged from the mould and entered the fit-out phase ahead of the model’s global premiere at the Fort Lauderdale International Boat Show in 2026.
Developed in collaboration with long-term partner Olesinski and naval architect Michael Peters, it’s the shipyard’s first outboard-powered, stepped-hull model and is expected to be the fastest-ever Princess.
The programme now enters the next stage of development in Plymouth, including systems installations, interior furniture manufacturing and final fit-out. That site recently reported a 19.8 per cent reduction in carbon emissions, driven by increased use of renewable energy and changes to energy systems.
Also coming along is X90, with the first yacht ready for sea trials. Princess says this addition to the X Class series is firmly on track for a summer launch. A further four yachts are currently in build and seven units have already sold off plan ahead of launch. The yacht will receive its official global debut at the Cannes Yachting Festival in September.
The all-new F54, with hull and deck now moulded, has moved to the assembly stage.
Designed around flexibility, sociability and modern onboard living, the F54 introduces a walk-around transom arrangement with convertible fore-and-aft ‘beach club’-style seating in the cockpit. Accommodation includes three cabins. The first F54 is scheduled to hit the water later this year ahead of its official global debut at boot Düsseldorf 2027.
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