A new campaign has launched to promote and facilitate the circular economy for high-performance sails.
OneSails, the international sailmaking company, has launched the 4T Forte Trade-In campaign, the first industry initiative allowing sailors to return used sails for recycling and receive an incentive towards the purchase of a new sail set.
100 per cent recyclable sails
Through the trade-in programme, customers who own sails produced with 4T Forte technology can bring their used sails to the nearest OneSails loft and receive an exclusive trade-in credit towards a new 4T Forte sail set.
The initiative centres on 4T Forte, the only sail technology currently available that is 100 per cent recyclable, allowing used sails to re-enter a circular material lifecycle rather than becoming waste at the end of their use.
Dede De Luca, CEO of OneSails International, says: “Our Trade-In campaign represents an impactful step forward for sustainability in sailing. By enabling sailors to recycle their sails and reinvest in new high-performance ones, we are closing the loop on sail production while offering a tangible advantage to our customers.”
4T Forte Trade-In campaign
The programme is open to any customer who has purchased sails built with 4T Forte technology since their introduction in October 2013.
The returned sails are then sent for recycling through a certified process managed by ESO Recycling, a company specialising in recycling a variety of different sports items.
Closed loop sailmaking
The recycling process is handled through ESO Recycling’s micro-collection logistics system, designed to reduce environmental impact by optimising transportation routes and minimising emissions throughout the collection and recycling chain.
Once collected, the sails are processed and recycled, ensuring that the materials are recovered and reintegrated into new production cycles wherever possible.
By combining recyclable sail technology, a structured return programme and specialised recycling logistics, the 4T Forte Trade-In Campaign defines a new model for sustainability in the sailing industry.
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