Finnish boatbuilder Axopar Boats has expanded its partnership with OneWater Marine, which will now represent the brand across Florida. The agreement adds five retail locations, bringing the total number of OneWater sites in the state to 13.
Axopar first announced a partnership with OneWater Marine in mid-2025 as part of its US expansion. That arrangement introduced new dealership locations across Florida and Alabama. Under the updated agreement, OneWater Marine now represents Axopar throughout Florida via its retail network, supported by five additional locations.
The expansion includes sites operated by Walker’s Marine and Sundance Marine. Walker’s Marine adds locations in Fort Myers and Marco Island, Florida. Sundance Marine adds locations in Miami, Pompano Beach and Jensen Beach, Florida.
Under the reseller agreement, OneWater Marine supports the sale and servicing of Axopar boats in Florida. The wider network provides access to boat demonstrations and sea trials as well as warranty work and after-sales service through the participating dealerships.
“Florida is one of the most dynamic boating markets in the world, and this strengthened partnership with OneWater Marine allows us to serve customers across the state with greater efficiency and consistency,” says Kari Kulojärvi, CEO of Axopar Boats, who took up the role in August 2025.
“This new chapter with OneWater Marine is about more than expanding our footprint – it’s about deepening our commitment to Florida’s boating community. We’ve listened to our customers and partners, and we know that seamless access to Axopar, supported by knowledgeable teams and reliable service, is what truly elevates the ownership experience. I’m proud of how our brands continue to set new standards for innovation and adventure, and I look forward to seeing even more boaters discover what makes Axopar unique.”
Axopar, founded in Finland in 2014, designs boats in Finland and manufactures them in Poland. Its product range spans 22ft to 45ft and includes two all-electric AX/E models. The brand reports sales of more than 7,500 boats since inception and operates through a dealer network in more than 50 countries, with North America identified as its largest market. In 2024, the group reported turnover of €197.2m and approximately 1,100 employees.
OneWater Marine operates 95 retail locations and six distribution centres and warehouses across 18 states in the US. The company sells new and pre-owned boats and provides finance and insurance products as well as parts, accessories, maintenance and repair services.
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