Sanlorenzo has confirmed a leadership transition at its Nautor Swan and Bluegame business units, with changes scheduled to begin in June 2026.
Gianguido Girotti will become CEO of Nautor Swan and Bluegame. He currently serves as deputy CEO of Group Beneteau and CEO of its boating division. His decision to resign from the French boating giant was confirmed in January 2026.
Nautor Swan and Bluegame will continue to operate as separate brands within the Sanlorenzo portfolio. Girotti will report to executive chairman Massimo Perotti and oversee brand operations and associated services across both business units.
Tommaso Vincenzi will continue to lead Sanlorenzo’s yacht and superyacht business units.
Carla Demaria, former CEO of Bluegame, will step back from executive responsibilities and take on the role of advisor to the chairman. She will remain on the Sanlorenzo board.
Giovanni Pomati, former CEO of Nautor Swan, will continue to support Nautor Swan as brand senior advisor, focusing on the ClubSwan ecosystem.
Massimo Perotti, executive chair of Sanlorenzo, says: “We are entering a new phase of growth for both Nautor Swan and Bluegame – two brands with strong identities and significant potential. Gianguido brings the experience, vision and complementary leadership required to guide them through this next chapter, while preserving the authenticity and spirit that defines each of them.
“I am deeply grateful to Carla Demaria for the outstanding growth she has propelled at Bluegame, thanks to her impactful leadership, passion and clear vision. I am particularly pleased that she will remain in the company as advisor to the chair and member of the Sanlorenzo board, in alignment with her request for reduced engagement, allowing us to continue benefiting from her experience and thoughtful insight. Her contribution to the yachting industry over four decades has been both meaningful and enduring.
“I also thank Giovanni Pomati for his important contribution to the successful integration of Nautor Swan into the Sanlorenzo family. From the outset of the acquisition, he strongly supported a strategy grounded in continuity, ensuring the preservation of the brand’s identity within a broader industrial yachting group. This integration represents a significant achievement, reflected in Nautor Swan’s return to profitability in its first year of consolidation. Over his eight-year tenure, Giovanni also played a key role in enhancing the company’s value, notably through the development of the new Swan Maxi line.
“We wish him every success and are pleased that he will continue to be closely involved in the ClubSwan ecosystem.”
Girotti adds: “Nautor Swan and Bluegame are two highly desirable brands, each with a clear identity, reputation for innovation and strong connection to their respective owner communities. Building on those foundations, these brands are now embarking on an exciting period of product development, providing an exciting opportunity to strengthen their positioning, expand global reach and deliver industry-leading innovation in a way that is true to their DNA.
“I look forward to working closely with the teams to unlock the next phase of growth for both brands, driving future value generation for the Sanlorenzo Group.”
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