Rooster Sailing is making a decisive move into the Baltic market, appointing Estonia-based Baltic Sail as its new regional distribution partner in a step designed to unlock faster growth and simpler trade across northern Europe. Rooster’s got its eye on growing sailing community across Estonia, Latvia, Lithuania, Finland, and beyond.
Baltic Sail, based in Tallinn, Estonia will supply retail shops across Estonia, Latvia and Lithuania.
“We are confident that this new distribution structure will make trade easier for our retail partners and help grow the brand in a way that benefits all parties involved,” says Cameron Vickers, head of sales & business development at Rooster Sailing.
Simplifying trade for retailers
The idea is to significantly increase the accessibility of Rooster products throughout the region and remove the need for individual dealers to negotiate import procedures and manage duty payments, simplifying the purchasing process for retail partners.
Rooster says that Baltic Sail brings extensive local knowledge, strong industry connections, and a shared passion for performance sailing. The partnership marks an exciting step in expanding Rooster’s presence across Northern Europe, ensuring that sailors in the Baltic region have improved access to Rooster’s full range of technical apparel and equipment (full details are on the company’s website).
Building a central Baltic distribution point
By establishing a central distribution point within the Baltics, Rooster Sailing aims to streamline logistics and create a more efficient supply chain that benefits retailers and customers alike. The company says that the partnership reflects its ongoing commitment to supporting its partners and strengthening its presence in key markets.
The new distribution model is effective immediately.
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