Sanlorenzo Asia-Pacific has established Sanlorenzo Japan, a new entity formed in partnership with Shonan Sunny Side Marina, a yacht brokerage and marina operator based in Shonan, Yokosuka.
The move comes as Sanlorenzo continues to expand across APAC, and the firm says it hopes to provide more direct brand representation and customer services for clients in Japan through its newest entity. The partnership will be formally introduced during the Japan International Boat Show, taking place from 19-22 March 2026 in Yokohama.
Sanlorenzo Japan will offer yacht sales consultancy, technical assistance and after-sales support. These services will be delivered through Sunny Side Marina’s existing facilities across Japan.
The Sanlorenzo SX88, from the builder’s SX crossover range, will also be presented in Japan for the first time during the upcoming Japan Boat Show (19-22 March 2026).
Japan has more than 29,000km of coastline and over 14,000 islands, offering extensive cruising opportunities. Marina infrastructure has gradually developed over the past few years, while interest in leisure boating among high-net-worth individuals has also been rising.
Daniele Lucà, CEO of Sanlorenzo APAC, says: “Japan is a strategic market with strong long-term potential. Its maritime culture, sophisticated clientele and evolving luxury boating sector align closely with Sanlorenzo’s made-to-measure philosophy. Partnering with Shonan Sunny Side Marina allows us to combine Sanlorenzo’s global brand strength with trusted local expertise.”
Hiroaki Hashiba, chair of Shonan Sunny Side, adds: “Japanese clients place great value on craftsmanship, technical precision and long-term service reliability – qualities that define Sanlorenzo yachts. We are proud to represent such an iconic yacht builder and look forward to supporting the next generation of yacht owners in Japan.”
The creation of Sanlorenzo Japan follows Sanlorenzo’s acquisition of Hong Kong-based dealer Simpson Marine in 2023.
In August 2025, Sanlorenzo Asia Pacific entered a strategic partnership with Thai yachting entrepreneur Vrit Yongsakul to launch Sanlorenzo Thailand, a company focused on the exclusive sales of Sanlorenzo and Bluegame yachts in Thailand.
In 2024, Sanlorenzo opened a Sydney office and launched the Bluegame brand in Australia.
Following the Japan International Boat Show, Sanlorenzo APAC is scheduled to participate in the Asia-Pacific Superyacht Summit 2026 in Kobe, which takes place from 7 to 8 May.
The post Sanlorenzo APAC launches Sanlorenzo Japan appeared first on Marine Industry News.