The inaugural Seaquip – Mediterranean Yacht and Marine Equipment Trade Fair 2026 has concluded with organisers reporting strong attendance across the three-day show.
Organisers say the direct exchange between supply and demand, together with the presentation of solutions and innovations, characterised the entire event, laying the foundations for the future development of the exhibition.
Matteo Cecada, chief technical & operations officer of Ferretti Group, comments: “Among the main strengths of this trade fair there is the timing; in a yachting season with a busy calendar, March is the ideal time of the year. Furthermore, the digitalisation of the organisation facilitates and speeds up contacts between professionals. Moreover, during this event I had the opportunity to meet suppliers whom I had not had the chance to see at other trade fairs.”
Tiziano Giennessi, technical office coordinator at Cantieri di Pisa, says: “Seaquip was an important opportunity to meet several suppliers with whom I wanted to exchange views. I found the fair strongly oriented toward technical aspects; as an architect, I believe that in the future an area more dedicated to furnishings could also be developed. The app and the ease of reaching the exhibition center are also elements that help make the visiting experience particularly convenient.”
Jans Greve, owner of STC Trade, a Dutch company that designs and markets seawater strainers and filters, adds: “This exhibition was an opportunity for several new interesting contacts. I hope that in the future it will continue to grow and attract a wider audience because it has all the potential to do so. I also appreciated the organizational aspect: the exhibition area offers spacious and comfortable spaces.” STC Trade has already reserved a booth for the next edition of Seaquip.
The first panel, ‘Marketing in the nautical sector: how to create memorable experiences along the luxury customer journey‘, included Esprit Digital Agency (with Caterina Cappiello, Digital Account Director), Nerea Yacht (with Marco Bertocchi, Sales & Marketing Director), the boutique company Equipe International (with Maurizio Cavezzali), the creative laboratory 356 (with Ferdinando Cocucci), and The Thinking Factory (with Corrado del Fanti). Luca Sordelli, journalist and professor of History of Yacht at IED, moderated the panel, posing a series of interesting questions about experiential storytelling in the nautical sector, starting from how the digital world has transformed the narrative around brands in the segment. The participants discussed the role of trade fairs, marketing and media (from the more traditional ones to influencers), comparing the nautical supply chain with other industries.
The second panel entitled, ‘From ambition to implementation: how Italian excellence is shaping the path toward responsible interiors’ , brought together Wosa (Stefano De Vivo), Paola Lenti (Simona Parravicini), Dragoni design lab (Michele Dragoni), Elessargery (Sebastiano Fanizza), and Prodital Leather (Viola Slaviero), with Clarissa Androsoni from Smart Interiors Horizon – Winkels Interior Design as moderator.
In addition to these panels, ‘StandOut Speeches’ were held at the stands of Nuncas Italia, Mimetika Yacht Wrapping and Sonos.
Seaquip is the first B2B exhibition focusing on accessories and components for the yachting industry, hosted at Fiera Milano Rho.
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