Leading marine companies, including Oyster, Fairline, Swan, Azimut, Sealine and newly announced Princess, are confirmed for this year’s Southampton International Boat Show. Organisers report that over 200 brands are already confirmed for the show, which is scheduled from 18-27 September 2026.
The 57th edition of Southampton International Boat Show takes place in Mayflower Park, Southampton, on the UK south coast.
According to the organisers, despite challenging market conditions, the industry is backing the show, recognising that visibility and investment are key to securing future growth.
Southampton attracts over 90,000 visitors each year – attendance reached over 91,200 visitors for the 2025 edition. A strong and expanding show programme is already taking shape, with key features already confirmed, including: Show Lake, Guinness Bar, Wooden Boat Building Stage, Boating Academy Stage, Try-a-Boat experiences, Shipyard, and the Waterside Lounge.
The Wooden Boat Stage was a particular success at the 2025 show.
To maximise reach, the show is working with specialist event marketing and marine agencies to deliver a targeted campaign, extending visibility and attracting a high-quality visitor base. Early indicators are positive, with ticket numbers already tracking ahead year-on-year. This is further supported by ongoing partnerships within the marine sector, including continued collaboration with the Royal Yachting Association (RYA), offering exclusive access to its 100,000+ members.
SIBS is also offering new fully inclusive marquee packages for 2026, designed to make exhibiting simpler and more efficient.
The show is also aiming to enhance its appeal through premium experiences, including dedicated lounges and tailored hospitality, designed to engage high-value visitors in a considered setting. This sits within a broader strengthening of the show’s commercial offer, reflected in the continued backing of new and returning sponsors, including Close Brothers, DF Capital, Cirrus, The Yacht Market and Onyx, among others.
Readers can secure a space at this year’s show by contacting Loretta Westoll-Green at LWestoll-Green@britishmarine.co.uk.
Join the Southampton International Boat Show’s exhibitor steering group
Alongside delivering a strong 2026 event, organisers are already developing plans for 2027, demonstrating ‘long-term commitment to the show’. Supporting this, the exhibitor steering group, which helps shape the future of the show, is evolving. For more information and to express interest in joining the group, readers can contact Loretta Westoll-Green at lwestollgreen@britishmarine.co.uk
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