Arcadia Yachts is doubling down on its brand identity with the appointment of Federico Peruccio as marketing and communication director, a move that signals a renewed focus on storytelling, international reach and strategic positioning in a competitive global market.
Peruccio has more than fifteen years of experience across the luxury, industrial and yachting sectors, and is expected to bring a strong strategic vision and an internationally oriented managerial profile to the company.
“Joining a company whose values I deeply share is a privilege,” Peruccio says. “Arcadia Yachts has anticipated a vision of yachting built around a new lifestyle on board, one defined by a slower pace and a genuine connection with both people and nature. It is a strong and distinctive identity that I look forward to helping enhance and communicate.”
Experience across Ferretti Group and Groupe Beneteau
Throughout his career, Peruccio has gained increasingly senior experience within some of the leading groups in the yachting industry, including Ferretti Group and Groupe Beneteau. His background combines engineering training with managerial expertise and a strong narrative sensibility. He has led brand evolution and repositioning projects, managed communications related to stock market listings, and supported corporate transformation processes, contributing strengthening reputation and stakeholder engagement in complex and constantly evolving environments.
“I am proud to welcome Federico Peruccio, who will make a significant contribution to the ongoing evolution of our brand,” says Ugo Pellegrino, CEO and founder of Arcadia Yachts. “His broad experience in high-profile environments will further strengthen our positioning in international markets.”
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