Axopar has appointed Bike & Boat World as an authorised dealer in Finland, with the partnership taking effect on 15 June 2026. Sales will begin through the company’s locations in Helsinki and Turku.
The agreement increases access to Axopar boats across southern Finland. Models from the range will be displayed at Bike & Boat World sites in Helsinki and Turku, where customers can view the boats and arrange sea trials.
The dealer also plans to establish an Axopar Test Centre in Helsinki. The facility will give customers the opportunity to compare different Axopar models in on-water conditions. Axopar sales are expected to expand to the company’s Tampere location in the future.
“We are pleased to begin our cooperation with Bike & Boat World,” says Johan Holm, chief sales officer at Axopar. “The company has a strong market position, an extensive sales network and a deep understanding of the needs of Finnish boaters. These strengths create excellent conditions for developing the Axopar brand in Finland.
“A significant share of Axopar’s Finnish customer base is located within Bike & Boat World’s operating area, making this partnership both a natural and strategically important step for us. We believe that together we can further strengthen Axopar’s position and deliver a first-class customer experience throughout the ownership journey.”
Bike & Boat World will introduce the Axopar range to Finnish customers at Uiva 2026, an in-water boat show taking place in Helsinki from 13 to 16 August 2026.
“The retail boat market has faced significant challenges in recent years, and future success depends on a strong product portfolio, highly skilled sales and aftersales teams, and close cooperation with our partners,” says Mika Kouki, CEO of Bike World. “The addition of Axopar significantly strengthens Bike & Boat World’s overall offering, and we now have one of the strongest product portfolios in Finland, ranging from small boats to premium luxury vessels. We will continue to invest heavily in marketing, strengthening customer relationships and improving our services, while building a long-term partnership with Axopar and its customer community.”
Part of the Otto Brandt Group, Bike & Boat World operates in both the marine and powersports sectors. Its marine portfolio includes Nimbus, Paragon, Silver and Faster, alongside Honda Marine and ePropulsion products. The company also represents motorcycle and ATV brands including Honda, Indian Motorcycle and Segway.
Bike & Boat World has locations in Helsinki, Vantaa, Turku and Tampere, serving customers throughout Finland. The company has also acted as the importer of Nimbus Group boats in Finland for more than 15 years.
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