The British Motor Yacht Show clocked a record number of visitors to the event, which was held 14 to 17 May at Premier’s Swanwick Marina.
Now in its 13th year, the appointment-led event brought together serious buyers, returning owners and many of the industry’s leading premium marine brands across four days.
The 2026 show presented an expanded lineup – seen in the video below – alongside partners Fairline, Princess and Sunseeker returning to the event.
Confirmed sales exceeding £10 million for Princess Motor Yacht Sales and Argo Yachting (representing Princess Yachts, Galeon Yachts and Pardo Yachts) underlined the strong buyer engagement at this year’s event.
Roger Lipman, group sales director, Princess Motor Yacht Sales, says: “This marks a first for the group at the show and highlights its growing importance within the British marine industry. Despite the indifferent weather conditions, attendance remained strong, and feedback from visitors and exhibitors alike was extremely positive.”
Founded by Premier Marinas, Fairline, Princess and Sunseeker, the founding boatbuilders made a particularly strong statement in 2026. Princess Motor Yacht Sales delivered its largest-ever British Motor Yacht Show showcase, Fairline presented the all-new Targa 47 GT and 2026 Targa 50 Edition, while Sunseeker London Group brought its largest-ever UK boat show lineup, including the 90 Ocean and Ocean 82.
Several major UK debuts added further momentum to the 2026 event, including the Axopar 38 XC Cross Cabin, Marex 380, Beneteau Swift Trawler 37 and Gran Turismo 35, while Vortec Marine marked its 20th anniversary by exhibiting the Hylas 57 – the first sailing yacht ever showcased at the British Motor Yacht Show.
Sponsored by CGI Finance and Pelican Insured, the 2026 British Motor Yacht Show drew visitors with its lineup of more than 70 luxury motor yachts, alongside the show’s largest-ever ashore exhibitor area – a curated mix of marine specialists spanning finance, insurance, technical expertise, marina services and aftercare, reflecting the full ownership journey.
James Barke, owner of Boats.co.uk, representing founding partner Fairline, says: “It was fantastic to meet so many prospective new Fairline customers during this year’s British Motor Yacht Show and to showcase two exciting new models in such a focused and highly engaged environment. We leave with some genuinely exciting conversations underway and look forward to progressing those relationships in the weeks ahead.”
James Lumley, sales manager, Sunseeker London Group, says: “The British Motor Yacht Show once again provided an outstanding platform for Sunseeker to present our largest-ever UK boat show lineup. The quality of visitors and strong level of genuine buyer interest throughout the event made this another highly successful show for the team.”
The British Motor Yacht Show’s new media partnership with YachtBuyer helped bridge online research with real-world exploration, with independent reviews integrated into online listings and QR-enabled review cards onboard selected yachts.
Mark Rowlands, COO at YachtBuyer, says: “YachtBuyer supports buyers at every stage – with independent reviews, model comparisons and a global marketplace of new and pre-owned yachts for sale. The British Motor Yacht Show is the perfect bridge between online research and real-world experience, giving buyers the chance to step aboard the shortlists they’ve built with us, or further research the yachts they’ve viewed at the British Motor Yacht Show.”
Graham Bristowe, marina manager, Premier’s Swanwick Marina, says: “The strength of the British Motor Yacht Show lies in its clarity of purpose. This is a show designed to create meaningful opportunities for exhibitors to spend quality time with serious prospects in an environment that supports informed conversations and relationship-building.
“To see that approach validated once again – with record attendance and strong commercial outcomes despite the weather – is hugely encouraging.”
British Motor Yacht Show dates for 2027
The show will return to Premier’s Swanwick Marina from Thursday 20 to Sunday 23 May 2027, with early-bird bookings now officially open for 2026 exhibitors.
New exhibitors interested in joining the 2027 lineup will be invited to apply from October 2026.
Find out more on the boat show website.
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