Metstrade has extended its strategic public relations partnership with communications agency McKenna Townsend for a second consecutive year, as preparations continue for the 2026 edition of the marine equipment trade exhibition.
The decision follows McKenna Townsend’s work on Metstrade 2025. The agency will again provide strategic PR support, media relations and content services.
Metstrade 2026 is scheduled to take place from 17-19 November at RAI Amsterdam. Organisers say they are scaling up communications activity this year in response to higher exhibitor demand and plans for a larger show. The 2025 edition of Metstrade was the largest in the show’s history.
McKenna Townsend will work with the Metstrade team on a communications programme for the 2026 event. The agency will also sponsor the Metstrade VIP Lounge, a favoured meeting point for industry stakeholders, media and partners during the three-day show.
During Metstrade itself, McKenna Townsend will act as a media liaison and work with attending press through the Metstrade press office.
Metstrade organisers have confirmed plans for an expanded 2026 edition, including additional exhibition halls and updated zones. More than 1,700 exhibitors are expected to attend.
“We’re delighted to once again be a key strategic communications partner to Metstrade, building on the strong foundations we laid last year,” says Matt McKenna, co-managing director at McKenna Townsend. “Metstrade is integral to the global leisure marine industry, bringing together the people, products and ideas that help shape its future. Sponsoring the Metstrade VIP Lounge is another way we are demonstrating our commitment to this vital industry platform.”
Merle Eggink, brand marketing strategist for Metstrade, adds: “I’m thrilled with our collaboration with McKenna Townsend. The quality of support and strategic insight from the team has been excellent, and that is one of the key reasons we are continuing and strengthening our partnership this year. Their understanding of the industry, combined with their ability to communicate clearly and creatively, makes them a trusted and valued partner for Metstrade.”
McKenna Townsend works with clients across sectors including marine, franchise, retail and care. It currently represents brands including Yamaha, Yanmar Marine International, Princess Yachts, Aquila, Arksen, Williams Jet Tenders, Vetus, AkzoNobel and Smartgyro.
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