Next Yacht Group has formed a strategic partnership with YSC Yacht Sales Center and established Next Yacht Turkey, a move designed to strengthen the group’s footprint in the Eastern Mediterranean.
The agreement is a key pillar of Next Yacht Group’s broader international expansion strategy, aiming to capitalise on rapidly evolving markets such as Türkiye, and the growing regional demand for its Maiora and AB Yachts brands.
Under the new structure, YSC Yacht Sales Center will operate out of Istanbul as the official distributor for both brands, as well as serving as Next Yacht Group’s official point of reference in Türkiye for sales and management. YSC Yacht Sales Center will manage sales, technical support, customer experience and after-sales services, acting as the group’s primary operational hub in the country.
Giorgio Mattei, deputy chairman of Next Yacht Group, says: “This partnership represents a fundamental strategic step in our group’s international growth. Türkiye is today an extremely dynamic and receptive market for luxury yachting, and we are proud to collaborate with an authoritative and highly qualified partner such as YSC Yacht Sales Center. The in-depth knowledge of the local market, combined with the extensive international experience of Mehmet Soydan and his team, is a key element in consolidating the presence of Maiora and AB Yachts in Türkiye and ensuring our customers receive top-tier service, in line with the group’s values and standards.”
“We are very pleased to take on the representation in Türkiye of two world-renowned brands such as Maiora and AB Yachts,” says Mehmet Soydan, founder and owner of YSC Yacht Sales Center. “The establishment of Next Yacht Turkey and Next Yacht Service Point Turkey represents a significant confirmation of Türkiye’s strategic role in the luxury yachting sector. Thanks to our thirty years of experience, we will work to ensure that Next Yacht Group has a solid, qualified and high-profile presence in the market.”
The Türkiye expansion follows a series of recent commercial appointments by Next Yacht Group, which has lately established dedicated operations in the Adriatic, Spain and Germany.
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