SACS Tecnorib has announced Giacomo Caliterna (pictured) as chief marketing officer, effective from the end of April 2026. Caliterna will oversee the marketing strategies of the group’s three brands, Pirelli Speedboats, Strider and Rebel.
Caliterna will be responsible for the development and execution of the marketing plan, as part of the company’s international growth plan for its brands in the main markets.
Caliterna has extensive experience in the automotive industry, most recently spending seven years with Ducati.
The appointment is part of SACS Tecnorib’s next phase of growth and consolidation, with the company strengthening its presence in major international markets, with a particular focus on the United States.
Caliterna says: “I am excited to join SACS Tecnorib at a time of great evolution for the company, which poses significant challenges and just as many opportunities. The company, already a world leader in the maxi-Rib segment, is aiming for healthy, forward-looking growth with a clear vision. I look forward to being able to contribute to the next phase of development, making my best support to overall growth through an integrated and innovative marketing strategy”.
Caliterna takes over from Nicola Antonelli, who has held the role of chief growth officer since January 2026. In this position, Antonelli takes on a strategic role leading the product development, marketing & business development areas, with a mission to harmonise key business functions to ensure a coherent, synergistic and sustainable long-term growth strategy.
Sacs srl was founded in 1989, ushering in the era of high-end Maxi-Rib with the Strider range. In 2021, the merger with Tecnorib played a key role in the growth of the Maxi-Rib market.
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