Sanlorenzo has opened a new showroom at 61 Park Lane in Mayfair, as the Italian boatbuilder grows its presence in the United Kingdom.
Massimo Perotti, executive chairman of Sanlorenzo, attended the opening. “London has always been one of the great international centres of culture, design and influence,” he said at the event.
“Establishing a presence in Mayfair allows us to engage more closely with owners and clients who share our vision of yachting as a form of personal expression shaped through design, craftsmanship and innovation. With its rich maritime heritage, proud yachting culture and international community, the UK market remains strategically important for Sanlorenzo, and we look to its future with great confidence.”
The Park Lane showroom is set up as a consultation space where clients can review the Sanlorenzo and Bluegame ranges, explore custom yacht concepts and discuss projects.
The new location sits alongside Sanlorenzo Yachts UK’s existing base in Swanwick, Southampton, and serves as a central London hub for meetings and project discussions.
Sanlorenzo Yachts UK, part of the Ancasta Group, has represented the shipyard exclusively in the United Kingdom and Ireland since 2020. Over that period, the team has overseen the commissioning of nearly 30 yachts across the Sanlorenzo Group, with more than 95 per cent of owners new to the brand.
Nick Hatfield, managing director of Sanlorenzo Yachts UK, says: “The opening of our Mayfair showroom marks an important step in bringing the Sanlorenzo experience closer to our clients in the UK and Ireland. London is a more central meeting point for inherently busy owners and is now a place where the conversations that shape future yachts can begin.
“For many clients, the journey into the Sanlorenzo world starts with charter, before evolving into a highly personal ownership experience. This new space allows us to introduce clients to the brand, its philosophy and its approach to bespoke yacht building in an environment that reflects the same level of design, craftsmanship and attention to detail that defines every Sanlorenzo yacht.”
Founded in 1958 in Tuscany, Sanlorenzo operates from six shipyards in Italy.
In its financial results for 2025, Sanlorenzo reported revenues of more than €960m from new yachts, with order intake approaching €1bn.
Sanlorenzo Yachts UK remains the exclusive representative of Sanlorenzo and Bluegame in the United Kingdom and Ireland.
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