Teakdecking Systems has appointed Alyssa Whitehouse as director of marketing. She will be responsible for marketing strategy, brand development, communications, digital marketing, product marketing and content across the company’s custom decking, refit and marine product divisions.
The role also covers support for its activities in superyacht, shipyard, dealer, distributor and marine service markets in the United States, Europe and other regions.
Whitehouse brings more than 20 years of experience in branding, marketing, creative direction and business strategy, with a focus on the superyacht sector.
“Alyssa brings a rare combination of yacht industry experience, strategic marketing leadership and creative vision,” says Richard Strauss, CEO of Teakdecking Systems. “As we continue to grow our global presence and expand awareness of our decking solutions and product lines, her experience will help us communicate the strength, quality and innovation behind the Teakdecking Systems brand.”
Founded in 1983, Teakdecking Systems is an employee-owned company that designs, manufactures, installs and supports marine decking systems. Its work covers teak and alternative decking solutions used across superyachts, yacht builders, shipyards, boatyards, cruise ships and production boat builders, along with other marine applications. The company also produces marine products, including deck caulking, adhesives, cleaners, sealers, tools and deck care products designed for marine environments.
“I am honoured to join Teakdecking Systems and contribute to a company with such a meaningful legacy in the marine industry,” says Whitehouse. “TDS is known for craftsmanship, technical expertise and a deep commitment to quality. I am excited to help tell that story more clearly, support the sales and product teams, strengthen the brand globally and help customers understand the full range of solutions Teakdecking Systems offers, from custom decks to long-term deck care.”
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