Henri-Lloyd’s latest news stories as the marine clothing brand collaborates, launches new ranges and sees personnel changes.
It took months searching for the right person, but Simon Payne has been appointed as chief commercial officer at Henri-Lloyd. In this newly-created role, Payne will be working alongside executive chairman Knut Frostad. Payne’s role will focus on managing and increasing sales including distribution, wholesale, licensees, e-commerce and retail. The plan is to achieve Henri-Lloyd’s […]
With the trade launch of its 2024 Yachting collection at METSTRADE last November, Henri-Lloyd (HL) is marking 60 years of sailing apparel innovation by implementing a new, forward-facing vision aimed at creating brand stability. Following a turbulent period under previous owners, Aligro UK, Henri-Lloyd plans to drive innovation with fresh impetus as it seeks to […]
Monte Rosa Sports (MRS) has confirmed that main board director Knut Frostad will join Henri-Lloyd as executive chair from 1 March 2024. Frostad is a Norwegian yachtsman who has sailed in several world championship-level events, including the Volvo Ocean Race and the Olympic Games. Headquartered in Switzerland, MRS is the holding company for sportswear brands […]
British sailing and waterproof clothing brand Henri-Lloyd has appointed a range of new international distributors in key countries. These include Mauri Pro Sailing LLC, an exclusive distributor for North America, South America and the Caribbean, with CK Hulo Pty Ltd appointed for Australia and New Zealand. In Europe, Nautilus SA has been appointed for Greece […]
Nautor Swan and Henri-Lloyd are to join forces in a new collaboration, bringing together their ‘iconic heritages’ to merge ‘cutting-edge technology with a shared passion for being on the water’. As such, Henri-Lloyd will be the official sportswear partner for Nautor Swan and ClubSwan’s sailing ventures. Both companies share the same love for the sport […]
Marine and outdoor clothing brand, Henri-Lloyd has appointed marine sales specialist Sailforce to strengthen its sales reach and customer support in the UK and Ireland. Henri Lloyd says that Sailforce’s experienced and knowledgeable team will provide it with additional hands-on sales representatives nationwide to drive brand visibility and support its retailers and customers. “We want […]
Henri-Lloyd says it’s embarking on a significant step change in its British heritage brand as it celebrates its 60th anniversary. Not only is it under its new ownership, but it’s also returning to the wholesale market. And, it’s appointed Kestin Hare, founder and creative director of Scottish-based menswear brand, Kestin, as creative director. Henri-Lloyd believes […]
British sailing brand Henri-Lloyd has announced a three-year technical clothing partnership with Oliver Heer Ocean Racing, supporting the Swiss sailor as he competes on the IMOCA circuit culminating with the Vendee Globe in 2024. The partnership will see Henri-Lloyd work closely with Heer and his team to develop high-performance products designed and produced with sustainability […]
Performance brand ODLO has announced it will acquire the 60-year-old British sailing brand, Henri-Lloyd. The acquisition comes months after ODLO announced the acquisition of Janus – a merino clothing manufacturer. The company says this latest move solidifies the brand’s commitment to growth and scale through acquisition across its portfolio. “We are excited about including Henri-Lloyd […]
Henri-Lloyd has become the new official clothing partner for the Junior Offshore Group, JOG. The partnership will focus on four key areas – youth sailing, sustainable clothing, repairs, and sponsorship of the JOG Lymington to Cowes race on Saturday 18th September 2021. This summer, Henri-Lloyd will also launch an official merchandise range for JOG members. […]
Henri Lloyd has announced that its Mav face covering is back in stock. The company says that this soft breathable cotton covering is reusable & machine washable at 60 degrees. It comes in a pack of three which includes five non re-usable filters (certified Standard 100 OEKO-Tex and are guaranteed not to release fibres that […]