Boat Fix, a recreational boating telematics company, has expanded its executive team with the appointment of Carl Blackwell to the newly created role of Chief Marketing Officer (CMO). Blackwell’s industry experience includes 17 years as CMO of the National Marine Manufacturers Association (NMMA) and nine years as president of Discover Boating. Prior to joining Boat […]
The Boating Industry Association Ltd (BIA) has launched its new Discover Boating campaign, ‘See You Out There’, ahead of what it expects to be a busy summer season in Australia. The BIA says the aim of its three-month campaign is to retain the high levels of interest and participation in boating, as well as to […]
The ‘Sunseeker Famous Five’ campaign, developed by the Sunseeker International in-house marketing department, has won the ‘Best Use of Innovation in Customer Engagement’ at the Engage Awards 2022. The Engage Awards is a UK–based customer and employee engagement awards, celebrating excellence across various industries. The British boatbuilder was up against some of the UK’s biggest brands, […]