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Leisure Marine

Brunswick acquires eFoil maker Fliteboard

Brunswick Corporation has acquired Fliteboard, an Australian eFoil maker and electric propulsion specialist. In a statement, Brunswick says the acquisition will allow it to enter the emerging electric-foiling surfboard market and further enhance the company’s electrification and shared-access strategies. Fliteboard, which combines advanced hydrofoils and electric propulsion on the water, will operate as a business […]

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Leisure Marine

Mercury Marine launches Avator 20e and 35e electric outboards

Marine engine manufacturer Mercury Marine has added the Avator 20e and 35e electric propulsion systems to its range. The new models join Mercury’s electric propulsion lineup alongside the Avator 7.5e outboard, which launched at the Consumer Electronics Show (CES) in January 2023. Mercury, a division of Brunswick Corporation, says it will unveil two more electric outboard […]

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Leisure Marine

Mercury’s Avator electric outboards enter production

Marine engine manufacturer Mercury Marine has begun serial production of its new 20e and 35e Avator electric propulsion systems, with release for sale planned for later in 2023. Mercury, a division of Brunswick Corporation, launched its first electric propulsion product, the Avator 7.5e, at the Consumer Electronics Show (CES) in January 2023 and recently began […]

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Leisure Marine

Brunswick makes progress to restore systems after IT breach

Brunswick Corporation says it has made significant progress restoring the functionality of its systems and restarting operations at facilities where production or distribution was paused. This follows an IT security incident which impacted the global marine company’s systems and facilities on 13 June 2023. Operations were paused in some locations while Brunswick attempted to restore […]

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In Focus Leisure Marine

In Focus: Mercury Marine partners with Chinese firm to expand electric line

Mercury Marine has entered into an agreement with JJE, an electric propulsion leader in components, assemblies and systems for global automotive applications. This partnership, says Mercury Marine, will allow it to expand its portfolio of electric propulsion solutions, advancing to higher power electric systems. “We are excited to engage with JJE as we co-develop and […]

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Leisure Marine

Mercury Marine ships first Avator electric outboards

Mercury Marine has shipped the first group of Avator 7.5e electric outboards to global customers. Mercury, a division of Brunswick Corporation, says the news marks a major milestone in the firm’s electrification strategy. The 7.5e is the first of Mercury’s five Avator electric propulsion systems to be announced this year. During the 2023 Consumer Electronics […]

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Leisure Marine

Mercury Racing reveals new outboard and propeller

Mercury Racing has marked its 50th anniversary by introducing the new V-10 400R outboard and the Ventera stainless-steel propeller. Stuart Halley, the firm’s general manager, also revealed that Mercury Racing — a division of Brunswick — will host a powerboat race in Sheboygan, Wisconsin in August. Designed primarily to power performance boats to speeds well […]

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Leisure Marine

Mercury Marine appoints new president

Brunswick Corporation has named John Buelow as executive vice president and president of Mercury Marine. Buelow was previously vice president of global operations at Mercury Marine. He succeeds Chris Drees, who is stepping down to pursue opportunities outside the marine industry. Buelow will report to Brunswick‘s chief executive officer David Foulkes, effective immediately. “John is […]

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Leisure Marine

Mercury Marine adds five zero-to-landfill facilities

Mercury Marine, a division of Brunswick Corporation, has added five facilities to its list of zero-waste-to-landfill (ZWTL) operations. The newly designated ZWTL facilities include four distribution centers operated by Mercury subsidiary Land ‘N’ Sea and another distribution center on the Mercury headquarters campus in Fond du Lac, Wisconsin. The facilities are:  In December 2022, sustainability […]

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Leisure Marine

Mercury Marine unveils V10 outboards

Mercury Marine has introduced its first V10 outboards with the official launch of its all-new 5.7L 350 and 400hp Verado outboard engines. Mercury, a division of Brunswick Corporation, says the new V10 engines are the quietest and smoothest in their class, and claims they run 45 per cent quieter than a leading competitor at cruise. […]

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Leisure Marine

Mercury Marine opens new centre

Mercury Marine, a division of Brunswick Corporation, has opened a new, purpose-built distribution centre to support its parts and accessories business. The new 512,000 square foot facility is located near Indianapolis, Indiana, a major thoroughfare connecting Mercury’s global customers. It’s said it will improve delivery and service, and will add much needed capacity for scale, […]