Read all the latest Brunswick news and about all its companies. New products, strategies, plans and acquisitions.
Companies under the Brunswick Corporation umbrella number more than 60 and are split between marine propulsion parts, accessories, distribution, and technology, boats and service, digital and shared-access businesses.
They include Mercury Marine, Mercury Racing, MerCruiser, Lowrance, Simrad, B&G, Mastervolt, Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft, Quicksilver, Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses.
While focused primarily on the marine industry, Brunswick also leverages its technologies in mobile and industrial applications.
The company is headquartered in the USA and has more than 17,000 employees operating in 25 countries.
Former employees of Mercury Marine have spoken of anxiety and confusion after hundreds of layoffs at the company’s Fond du Lac headquarters. Last week, Mercury Marine announced nearly 300 layoffs during July, citing the “softening of consumer demand” as the reason. Parent company Brunswick recently announced its net sales in the quarter of 2024 were […]
Brunswick Corporation has named Andy Thompson president of its Aluminum Boat Group division, effective immediately. Thompson will oversee all commercial and operational aspects of the Aluminum Boat Group division, which includes brands Harris, Crestliner, Lund, Lowe, Thunder Jet and Princecraft. Thompson succeeds Dirk Hyde who will be retiring later this summer after more than 30 […]
Mercury Marine has launched the new MerCruiser T8200 Tow Sport inboard. The engine is built on Mercury’s 8.2L V8 big-block platform and includes Smart Tow digital control systems. The T8200 joins the T6200 in the Tow Sport lineup. Available in 380hp and 430hp high output models, the T8200 runs on 87-octane fuel and can handle […]
Brunswick Corporation has released its 2023 sustainability report detailing an improved performance on the previous year in reducing carbon emissions, energy consumption and water use. The company attained zero waste to landfill status at a record number of locations. “Sustainability is a critical part of our business strategy, and we recognise the responsibility we have as […]
C-Map, a leader in digital marine cartography and cloud-based mapping and part of Navico Group, has announced a major update to its European charts. These updates include extended inland coverage for Northern France, over 200 new lakes for France, and improved high-resolution bathymetry and shaded relief across parts of coastal Europe and South Africa. “We […]
Although gross margins have remained resilient and the company delivered a solid first quarter consistent with guided expectations, Brunswick has announced its net sales in the quarter of 2024 were down 22 per cent versus the first quarter of 2023. “The impact of continued measured wholesale ordering patterns by dealers and OEMs coupled with higher […]
Brunswick Corporation has named Jerry Newton president of its Venture Boat Group division, effective immediately. Newton will be responsible for the overall business performance, strategic growth and operational execution of the Venture Boat Group portfolio including brands Bayliner, Heyday, Quicksilver, and Uttern in North America, Europe, and Australia. Newton brings nearly 30 years of expertise […]
BoatClass, a leading provider of certified on-water boater training and a business within Brunswick Corporation, is expanding to more than 30 locations for the 2024 boating season, in partnership with Freedom Boat Club. “Safety is a top priority for Brunswick and across all of our industry-leading brands,” says Rob Schuldt, who leads the BoatClass programme. […]
Boat club operator Freedom Boat Club has confirmed two new locations in the Costa Blanca region as it expands across Spain. The two new locations will be located in Alicante (Marina de Alicante) and Altea (Club Náutico Campomanes). Including the newest additions, Freedom now has 19 locations across Spain and 23 locations along the Mediterranean […]
Sea Ray, a pleasure boat manufacturer and brand of Brunswick Corporation, has expanded its dealer network across Australia. Perth-based Mansfield Marine completes the Australian Sea Ray dealer footprint and expands the brand’s customer reach into the state of Western Australia. Mansfield Marine has been in operation for over 18 years and is the largest boat […]
Mercury Marine has introduced Mercury joystick steering for single-engine vessels, compatible for use with the Mercury Verado family of V8, V10 and V12 outboard engines from 250 to 600hp. The new joystick system, introduced at the Miami International Boat Show (14-18 February 2024), is enhanced by electric steering. It rounds out Mercury’s suite of joystick […]