Electric outboard manufacturer ExploMar has opened its first overseas electric boating experience centre in Bangkok, Thailand, marking a strategic move to facilitate real-world evaluation of electric propulsion systems.
The Bangkok centre, developed alongside local dealer Thai Maritec, is designed to enable more boaters to experience electric propulsion systems in real-world conditions. The facility offers product demonstrations, customer support and on-water testing in one location.
Visitors to the centre will be able to view ExploMar’s high-performance electric outboards up close, take part in sea trials and learn more about the practical side of electric boating, including charging and energy management.
Rather than focusing purely on technical specifications, the centre is designed to help customers experience electric propulsion for themselves and better understand how the technology could work within their own boating operations.
“We are building a global user perception network where electric boats are no longer just a trend, but are truly experienced, utilised and validated across different markets and real-world scenarios,” says ExploMar’s CEO Alex Dong. “As global water mobility transitions toward low-carbon and intelligent solutions, this approach provides a clearer pathway for electric boats to move from being ‘understood’ to being ‘chosen’.”
The company already operates a similar sea trial and experience centre at Kuncheng Lake in Changshu, China, where systems are tested and demonstrated in operational conditions. Thailand is the first step in expanding that model internationally, with further locations expected to follow in other regions.
The new facilities are part of the Chinese outboard manufacturer’s growth strategy, underpinned by recent investment. In 2025, ExploMar raised more than USD $10 million in new financing, marking a significant milestone in the company’s international growth.
Thailand was selected as the inaugural international centre due to its high density of tourism, leisure and commercial boating activity, where demand is growing for lower-emission propulsion solutions.
At the opening ceremony, Patarapol Koopitakachorn, managing director of Thai Maritec, comments: “In Thailand, diverse water-use scenarios demand a careful balance of performance, range, energy supply, cost and environmental impact – driving growing interest in electric propulsion.
“ExploMar’s high-performance electric outboard systems provide a truly sustainable option for Thailand’s water transportation and tourism sectors by reducing emissions while enhancing control, onboard experience and overall cost efficiency.”
According to ExploMar, the growing number of electric boating demonstration centres shows how the industry is moving towards hands-on customer engagement. Manufacturers are increasingly recognising that sea trials and practical experience play an important role in helping buyers understand the benefits and limitations of electric propulsion.
For more information about ExploMar and its electric propulsion systems, visit the website or email business@explomar.com.cn
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