Brunswick Corporation has named Jerry Newton president of its Venture Boat Group division, effective immediately. Newton will be responsible for the overall business performance, strategic growth and operational execution of the Venture Boat Group portfolio including brands Bayliner, Heyday, Quicksilver, and Uttern in North America, Europe, and Australia. Newton brings nearly 30 years of expertise […]
Boston Whaler has introduced the newest model in the Vantage lineup – the 210 Vantage. The new keel-up dual console model is said to be designed with premium features core to Boston Whaler, a Brunswick Corporation brand, and intuitive technology to attract the next generation of boaters. “Building on the success of the Vantage series, […]
Brunswick Corporation has named new presidents for its brands Boston Whaler and Lund Boats. Effective 18 July 2023, Lenn Scholz is president of Boston Whaler and Jeromie Johnston is president of Lund Boats. Scholz, who has been the president of Lund Boats for the past two years, has three decades of experience in various roles […]
Boston Whaler, a division of Brunswick Corporation, has revealed the latest addition to its Dauntless range, the 280 Dauntless. Sporting an all-new design from the keel up, state-of-the-art technology, and exciting new features, the flagship 280 Dauntless is available with either single or dual Mercury outboards. For dual engine configuration, boaters can choose between twin 250 […]
Boston Whaler has announced details of its Boston Whaler Owners Club (BWOC), a new resource for owners to learn about upcoming events, connect with other owners and gain exclusive benefits. “Boston Whaler has benefitted from an extremely passionate and loyal customer base and keeping that community strong and connected is very important to us,” says Kris Neff, president of Boston Whaler. “We are always […]
Brunswick’s Boat Group has reported a ‘very successful Miami show with boat sales revenue up more than 30 percent over the 2020 pre-pandemic Miami show’ (the 2021 show was cancelled due to Covid-19). Following a record year in 2021, Brunswick began the 2022 saltwater boat show season with Brunswick’s products and brands recognised at the […]
Brunswick Corporation has announced that it is expanding its partnership with Arkema, producer of specialty materials, to develop a fully recyclable fiberglass boat with Boston Whaler that integrates Arkema’s Elium liquid thermoplastic resin on all the vessel’s composite parts, core, and adhesives. The first prototype is expected to be displayed at the 2022 Fort […]
Kris Neff is replacing Nick Stickler as president of Boston Whaler. Stickler moves to a new role as vice president, category management and strategic planning for Mercury Marine. In his new role, Neff will report to Aine Denari. Having joined Brunswick in 2005 he has worked within the Brunswick Boat Group, Attwood, and Mercury in […]
Two of Brunswick’s boat brands, Boston Whaler and Sea Ray, have announced the launch of the MyWhaler and Sea Ray+ apps, designed to improve the boat ownership experience. MyWhaler and Sea Ray+ contain the following key features: Boat wallet: Upload registration documents, insurance details and marina information, for consolidated easy digital access Trip recorder: Use phone GPS […]